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Walter Haugen's avatar

Good article Gunnar. And thanks for the link to my latest article on regenerative agricultural discussing marketing by consultants. A slight point of disagreement here.

I disagree with your statement, "In the end, sustainable agriculture, was embraced by everybody and meant nothing."

Yes, I watched the progression from organic to sustainable and then resilience as the buzzwords du jour. Over the last twenty years I developed an energy accounting method that provides an objective measure of sustainability. If you measure your inputs and outputs, you can see how many kilocalories of food outputs you are producing versus how many kilocalories of inputs, whether by animal, human or fossil fuels. I use kilocalories but kilojoules, kilowatts per hour, or BTUs or horsepower will do. They are convertible to each other. The farmer can do these measurements him-or-herself and is conveniently expressed as the EROI ratio - or even just a single EROI number. The accepted base measurement for industrial agriculture is 10 kilocalories of fossil fuel produces 1 kilocalorie of food, for a ratio of 1:10 or just .10 for a single number. My methods ranged from 2.5:1 to 3.5:1 or just 2.5 to 3.5 as a single number. That means my methods of objectively measured sustainability are 25-35 times more sustainable than industrial methods using huge amounts of fossil fuels. The difference is even more extreme if a person accounts for chemical fertilzers and pesticides at the industrial scale vs small-scale cover crops, compost, green manures, mulches, etc. And if anyone is a Howard Odum acolyte and balks at comparing human labor to fossil fuel energy, keep in mind that using emergy values makes the efficiency numbers even better for small-scale manual labor methods. (Odum said that fossil fuel kilojoules are superior in quality to human labor kilojoules.) So sustainability means something to me because it is a hard number based on sound methods and rigorous data collection.

Otherwise, many good points about the foibles of how regenerative agriculture is marketed and how the loudest voices drown out those of us with our heads bowed down to the work at hand. As one of my former bosses used to say, "Keep your head down and stay on task."

bluejay's avatar

"Even large corporations like Unilever, Nestlé and Carlsberg embrace it." - Well that alone should be enough to tell you it's a dead end.

May have mentioned this before but to me it seems regenerative is just the new greenwash, a way to steal the marketing of organic without doing any of the system change work. The fact it took a couple decades for industrial farming to figure out a way to coopt the organic market and the fact they appear to have done so overnight for regen is another indicator it's already failed, especially since you get to keep all the pesticide/insecticides for some reason!

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